A designer is a visual storyteller, a person who pairs words with images and typography to best convey information to an audience. Good design evokes emotion and presents the news of the day with clarity and the proper tone. A business card, brochure, or website that has good design provides content that is more inviting, more easily comprehensible, and is faster to process. Design isn’t about “making it look pretty,” it’s also about content, layout, and audience analysis.
A lot of the examples will come from graphic design, web design, and UX design. We'll talk just a bit about Web technologies in particular. When we do so, it will be to support the main goal of this course, which is helping you build human-centered design skills, so that you have the principles and methods to create excellent interfaces with any technology.
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Integrated Leadership Teacher
Sara Ahmad is a marketing professional working in the industry for over 10 years. Her background is very diverse. With a Bachelors's and a Masters's, she has studied communication, media, digital marketing, supply chain, and UX design. She currently runs her digital marketing agency, Ekko Media Inc., that she founded in 2016.
Sara is also working on launching her second business, which is a social media app for food called Bite Reel. In her spare time, Sara enjoys cooking, gaming, and spending time with friends and family.